Inside G.O.O.D Music: Pusha T

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Over the next seven days, we will be looking at music label G.O.O.D Music. We will be mainly looking at its members as well as the label’s background.

In the second installment, we will be looking at G.O.O.D Music’s newly appointed president: Pusha T.

Born May 13th, 1977 named Terrence Thornton, Pusha T had a normal upbringing. He was born in New York however his family relocated to Norfolk, Virginia. It was here where Terrence and his brother Gene grew up and formed the duo Clipse in 1992. This is how they gained initial recognition. Receiving help from record producer and fellow Virginian Pharrell Williams, the two brothers signed to Elektra Records five years after they were formed in 1997. They released just one album under Elektra Records titled Exclusive Audio Footage.

Seven years on, the duo formed their own record label, Re-Up Records. Based off the label, the two formed hip-hop group Re-Up Gang. In 2006 they released a third studio album, Hell Hath No Fury which received heavy praise from music critics. In 2009 however, the group split which left just the two brothers. Both agreed they would take time off to work on their own independent careers.

A year after the split, Thornton was signed up to G.O.O.D Music in 2010. After being signed Thornton was included on many of G.O.O.D Music projects such as Kanye West’s My Beautiful Dark Twisted Fantasy on one of the albums biggest hits, Runaway. Terrence also appeared of the bulk of West’s G.O.O.D Fridays series.

AUSTIN, TX - MARCH 19: Kanye West and Pusha-T perform during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas. (Photo by Daniel Boczarski/Getty Images for VEVO) *** Local Caption *** Kanye West;Pusha-T
Kanye West and Pusha-T onstage

In 2012, Thornton’s boss, Kanye West posted plans via Twitter to release a G.O.O.D Music album, Cruel Summer. Thornton featured on the album’s lead single, Mercy which featured other G.O.O.D Music member Big Sean. Southern rapper 2 Chainz was also on it. Thornton also featured on West’s track New God Flow which also appeared on Cruel Summer.

Although the 38 year old rapper has had a prosperous career, like many other G.O.O.D Music members, Pusha T has had beef with other A-list rappers. On May 24th, 2012, Pusha T released a single titled “Exodus 23:1”. The song did not go down well with other rappers. Lil Wayne along with Drake interpreted the single as a diss track. Lil Wayne did not let Thornton get away with the speculated diss track and released his own aimed at Thornton. Keeping his head, Pusha T did not respond to the track however described it as “horrible” in a interview.

Pusha T may not be G.O.O.D Music’s best known artist however he career has been very successful. As well as releasing 3 studio albums under the label; Pusha T has also had several ventures into the fashion industry. Just like boss Kanye West, Thornton has also had collaborations with German sportswear giant, Adidas. Instead of starting from scratch, Terrence decided to do a retake on the classic Adidas Originals EQT Guidance 93′ running model. Released on December 23rd 2014, the shoe sold out almost instantly. The shoes were originally released in an off-white colour and contained multiple references to Thornton’s drug dealing past. The same model was released again in November 2015 for $200. The shoe was this time released in black with the name “Black Market”.

At the start of the year, Pusha T released a new single which features on his latest album ‘King Push – Darkest Before Dawn: The Prelude’. You can check the new single M.P.A down below. The song features G.O.O.D Music owner Kanye West, A$AP Rocky and The-Dream.